** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Deer hunters can be known as a fairly argumentative lot. From preferred calibers, to favorite guns, to camouflage styles, its rare to hear two hunters fully agree on much of anything. Despite this reputation, most all of them would tend to concur nothing is more important to a successful hunt than their morning coffee. Recognizing this importance, Deer Camp Coffee has released its Opening Day Medium Roast, featuring Realtree EDGE camouflage packaging. This medium-roasted blend promises a consistent flavor, and works not only as standard drip coffee, but as iced coffee, cold brew and nitro brew as well. For more information, please visit deercampcoffee.com. MSRP: $7.95
Leading off Savage's line of next-generation Model 110s comes the 110 Trail Blazer, perfect showcase for the company's new AccuFit 2 stock. Learn more about it in this exclusive video with American Hunter Editor in Chief Scott Olmsted.
In the market for a new optic? You're in luck. In this installment of our 2026 SHOT coverage, we tasked experienced hunter and longtime contributor Brad Fenson with rounding up the best new optics of 2026. Read on to see what made his exacting cut.
Hornady’s American Whitetail ammo line has been a huge success, offering a no nonsense combination of Hornady’s InterLock and their excellent brass cases. Deer hunters now have even more to be happy about, with the release of the Hornady American Whitetail Tipped.
Galco has launched the Brush Hog Belt Holster, to protect hunters' pistols from nature and the elements while keeping them ready for quick action in the field.