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Research shows that scent evokes memories and past emotions with more potency than any other sense. A psychologist would say that is why the scent of leather makes me think of football; why fresh-cut grass evokes memories of summer; and why one whiff of my mother-in-law's perfume terrifies the hell out of me.
It also probably explains the decades-old love affair sportsmen have shared with Hoppe's No. 9. Not only does it have a naturally appealing smell, but it stirs memories of times spent afield, a favorite over/under and maybe even the first time Dad showed us how to clean a gun. I love the stuff and, when I'm not trying to dab it behind my significant other's ears, I'm applying it to my guns. Problem is I only get to enjoy its scent wafting through my gun room for an hour or two before it's gone. Finally, though, Hoppe's has created the product sportsmen have demanded for so long: A Hoppe's No. 9 air freshener!
Let's celebrate its release by naming our other all-time favorite outdoor smells. I've listed my top 10 below. I look forward to reading some of yours.
The U.S. Department of the Interior’s (DOI) has proposed restoring state-aligned hunting regulations in Alaska’s national preserves marks a significant shift toward reducing federal overreach and empowering local hunters.
Is the future filled with AI robots using facial recognition to check your hunting license? Will a cloud of “smart” drones launch on opening day? And why can’t hunters buy one of those robotic mules designed for the Marine Corps to haul big game out of a wilderness? If you've ever wondered about any of the above, check out this latest piece from our own Guy Sagi.
Ameristep has launched a new, oversized hunting blind for 2026, featuring all-over Mossy Oak Bottomland camouflage. The Frontline Wide-Bottom Extreme accommodates up to three hunters along with all their gear.
Henry Repeating Arms has launched a new series of commemorative rifles to benefit the National Forest Foundation (NFF), the nonprofit partner of the United States Forest Service (USFS).
Your National Rifle Association (NRA) has unveiled its new official NRA App, which creates a whole new way to access magazine content, member benefits, legislative news and more!