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Research shows that scent evokes memories and past emotions with more potency than any other sense. A psychologist would say that is why the scent of leather makes me think of football; why fresh-cut grass evokes memories of summer; and why one whiff of my mother-in-law's perfume terrifies the hell out of me.
It also probably explains the decades-old love affair sportsmen have shared with Hoppe's No. 9. Not only does it have a naturally appealing smell, but it stirs memories of times spent afield, a favorite over/under and maybe even the first time Dad showed us how to clean a gun. I love the stuff and, when I'm not trying to dab it behind my significant other's ears, I'm applying it to my guns. Problem is I only get to enjoy its scent wafting through my gun room for an hour or two before it's gone. Finally, though, Hoppe's has created the product sportsmen have demanded for so long: A Hoppe's No. 9 air freshener!
Let's celebrate its release by naming our other all-time favorite outdoor smells. I've listed my top 10 below. I look forward to reading some of yours.
If you like to put your wild game to good use, this homemade Lorne sausage is a simple way to turn venison and pork into a hearty, traditional favorite.
Engineered for speed and refined for archers who demand more, the 2026 Matthews ARC combines enhanced stability, efficiency, and versatility in a lightweight, high-powered platform.
Radians Outdoors is cranking up the warmth this season with new heated gear in Mossy Oak Bottomland, the legendary camouflage pattern trusted by hunters for more than 35 years.
Looking for some hunter- and outdoorsman-focused sales as we swing into the holiday season? Look no further than the great sales and deals going on at the retailers below.