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Benelli Advanced Impact technology is based on ballistic barrel contour that delivers increases in velocity and energy.

The Riton 5 Primal 3-18x50mm Crossover Scope combines a decade of precision and long-range optics innovation to create a versatile option equally suited for 1,000-yard shooting and backcountry hunting.

The 92 Ranch Hand is a western-inspired lever action from Heritage Manufacturing that is as fun to shoot as the old West is to dream about.

It's that time of year again. Some of the hottest new firearms are being unveiled at the 2025 SHOT Show in Las Vegas. Read on for the best shotguns from the show floor this year.

Winchester has announced their Long Beard TSS shotshell line for 2025, offering a performance level better than anything they’ve yet brought to market. Using the 18g/cc TSS shot (whereas lead comes in at 11g/cc), the Winchester Long Beard TSS loads use a buffered payload, which has proven to offer consistent shot patterns, irrespective of choke design.

The MX on steroids, QAD's Integrate MX2 ushers in a new element of stealth, precision, and durability.

Colt has announced the launch of its "Safety Impact Award," a platform recognizing non-profit organizations that exemplify an exceptional commitment to safety in the firearms industry.