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Immigrants who escaped socialism after World War II founded a deer camp in west-central Wisconsin that endures today through shared Latvian bloodlines. Today, Latvian remains the camp’s primary language, but English litters half the conversations. Most conversations concern deer and deer hunting, same as they always have in Wisconsin.

New for 2025, Nosler has brought back their famous Solid Base bullet in their Whitetail Country ammunition line.

EOTech just went big with the release of its super-short Vudu 3-9x32 variable power optic.

On this week's #SundayGunday, we take a look at the Browning X-Bolt 2 Hunter, a beautiful, walnut-stocked hunting rifle with the chops to reach out and touch game at distance.

Federal Premium has long offered centerfire lever guns their own series of ammunition, and now has extended this to rimfires with the recent introduction of the .22 LR HammerDown ammunition.

CVA has announced its new Scout Series of guns. The Scout series builds on CVA’s trusted single-shot rifle platform, with modern upgrades to promote versatility and performance.

Winchester has put a slightly different spin on the classic .22 LR, with its new 21 Sharp.

Ravin, the company that ushered in a new era of crossbow design and performance with the release of the Ravin R9 and its innovative HeliCoil technology, has just introduced what is poised to be their most accurate crossbow to date, the Ravin LR.

NRA filed an amicus brief supporting firearm manufacturers in a case where the plaintiffs allege that the manufacturers’ pro-Second Amendment social media posts caused a third party to commit a horrific public shooting.