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The Maven CRS.3 4-20x50 Riflescope brings the exceptional clarity, durability, and affordability of the C Series to an all-purpose first focal plane hunting optic.

This pair of new-for-the-year index-finger releases ensures shot-to-shot consistency and seamless, quiet, jaw-to-D-loop attachment.

The Swarovski Z5(i)+ Riflescope will catch the attention of hunters and shooters, demanding accuracy, visibility, versatility, and unmatched performance in every scenario.

Three broadheads that won't let you down when that once-in-a-lifetime opportunity occurs.

On this week's #SundayGunday, we take a look at the 110 Ultralite Elite, one of the lightest hunting rifles the company has ever brought to market. Based upon the pairing of the classic model 110 action, a PROOF barrel and the MDT HNT26 chassis, this is a gun that can tackle the toughest terrain, and still thread the needle when it gets there.

FranchiUSA introduces Affinity 3.5 Waterfowl Elite and Affinity 2 Waterfowl Elite specially built hunting shotguns.

Benelli Lupo Charred Timber bolt-action hunting rifle is chambered in 6.5 CM, .308 Win., .30-06, .300 Win. Mag. and 7 PRC.

Burris XTR PS riflescopes are built for long-range competitive shooters and tactical riflemen.

Steiner Optics introduced the ePredator 8 Riflescope at the 2025 SHOT Show, a cutting-edge optic designed to simplify long-range shooting and hunting with increased accuracy and dependability.