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The new-for-2026 EOTech Vudu 4-12x36mm's overall length sits at only 7.1 inches, makes this optic ideal on even the shortest rifle or AR-pistol.

Hawke Optics has introduced its Vantage HD Binoculars, available in three size options, each with two magnification levels.

For 2026, Retay USA announced the expansion of its Gamelander rifle line to include a dedicated series of straight-walled chamberings.

Knight & Hale Game Calls has announced the return of a fan favorite: The Moonshiner. Alongside this iconic call, Knight & Hale has also introduced a new lineup of pot calls and strikers designed to deliver unmatched realism, durability and versatility in the turkey woods.

Whoever is behind the Henry Repeating Arms wheel these days needs to be given their own set of keys. The boys in Rice Lake have just announced two new product families of lever-action rifles: Protect and Provide.

Used across waterfowl marshes, turkey woods and upland cover, Benelli's M2 pairs dependability with responsive handling—built to perform in demanding environments while remaining light enough for all-day, on-the-move hunting.

In keeping with the celebration of the 250^th anniversary of the United States, Remington has announced the release of its ‘Don’t Tread on Me’ ammo buckets.

Traditions Performance Firearms has added another straight-wall hunting cartridge to its Outfitter G3 lineup in 400 Legend.

Millennium Treestands has launched the DeadLock Carbon Shooting Stick Tripod. Engineered for stability and versatility, this tripod provides a platform for hunters, shooters and outdoor photographers.