Z5i Lede

First Look: Swarovski Z5(i)+ Riflescope

The Swarovski Z5(i)+ Riflescope will catch the attention of hunters and shooters, demanding accuracy, visibility, versatility, and unmatched performance in every scenario.

Three Killer Broadheads to Take Afield in 2025

Three broadheads that won't let you down when that once-in-a-lifetime opportunity occurs.

#SundayGunday: Savage 110 Ultralite Elite

On this week's #SundayGunday, we take a look at the 110 Ultralite Elite, one of the lightest hunting rifles the company has ever brought to market. Based upon the pairing of the classic model 110 action, a PROOF barrel and the MDT HNT26 chassis, this is a gun that can tackle the toughest terrain, and still thread the needle when it gets there.

New for 2025: Franchi Affinity 3.5 and Affinity 3 Waterfowl Elite

FranchiUSA introduces Affinity 3.5 Waterfowl Elite and Affinity 2 Waterfowl Elite specially built hunting shotguns.

New for 2025: Benelli Lupo Charred Timber

Benelli Lupo Charred Timber bolt-action hunting rifle is chambered in 6.5 CM, .308 Win., .30-06, .300 Win. Mag. and 7 PRC.

New for 2025: Burris XTR PS Riflescope

Burris XTR PS riflescopes are built for long-range competitive shooters and tactical riflemen.

New for 2025: Steiner ePredator 8 Riflescope

Steiner Optics introduced the ePredator 8 Riflescope at the 2025 SHOT Show, a cutting-edge optic designed to simplify long-range shooting and hunting with increased accuracy and dependability.

First Look: Spot-Hogg Boonie

Spot-Hogg's Boonie is the last bow sight you'll ever need.

New for 2025: Savage 110 Pro Pursuit Rifle

Savage’s new 110 Pro Pursuit bolt-action rifle is packed full of premium components resulting in what could be considered the company’s most huntable big-game hunting rifle to date.

Buk Ops Buknoculars: Primetime Binoculars

The groundbreaking Buk Ops Buknoculars is a game-changing tool that transforms how hunters maximize their time in the stand and the detail observed.

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