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Hawke Optics introduces the groundbreaking XB30 Zoom FFP 2-8x36mm—its first crossbow scope featuring a first focal plane (FFP) reticle.

Caldwell has introduced shotgun shooters to a new spin on "shooting clays", providing an alternative target to traditional clays. The ClayCopter target system includes a powerful, lightweight, motorized handheld launcher that shoots one or two biodegradable discs—called ClayCopters—to distances of up to 100 yards.

The next evolution of Smith and Wesson’s 1854 lever-action rifle, the 1854 Stealth Hunter, hosts added features that hunters have been asking for.

Leica Sport Optics has launched the Leica Fortis Glossy riflescope series, designed for firearm collectors and enthusiasts who demand the finest in both form and function.

Hornady Backcountry Defense is the round you want to have on hand when things get dicey in the field, to make sure you get home alive.

The Maven CRS.3 4-20x50 Riflescope brings the exceptional clarity, durability, and affordability of the C Series to an all-purpose first focal plane hunting optic.

This pair of new-for-the-year index-finger releases ensures shot-to-shot consistency and seamless, quiet, jaw-to-D-loop attachment.

The Swarovski Z5(i)+ Riflescope will catch the attention of hunters and shooters, demanding accuracy, visibility, versatility, and unmatched performance in every scenario.

Three broadheads that won't let you down when that once-in-a-lifetime opportunity occurs.